Job Description: Business Insight Strategist

Role Description:

As a Business Insight Strategist, you hold a pivotal and client-facing role, acting as the captain of the Adobe Analytics team. Your primary responsibilities include leading reporting and analytics, providing profound business insights, and delivering strategic recommendations to the client. This role involves overseeing Adobe Target and Evolv AI activities, such as A/B tests and personalizations, ensuring the accuracy of reporting information through close collaboration with AA resources, and crafting insightful narratives that contextualize the impacts of activities on the client’s business.

Key Responsibilities:

1. Observation:
   • Ensure reporting accuracy and interpret findings effectively.
2. Insight:
   • Develop insights that contextualize A/B tests or personalizations against VBG business goals (e.g., lead counts, conversion rates).
3. Recommendation:
   • Deliver future-looking value by guiding future testing/personalization based on prior results and new ideas generated through subject matter expertise and an understanding of the client’s business.
4. Strategic Guidance:
   • Act as a strategic consultant, guiding the client’s business through marketing activities.

Requirements:

1. Analytical Mastery:
   • Demonstrate strong analytical skills in web optimization reporting and analytics.
2. Industry Expertise:
   • Deep understanding of digital channels and tactics, including fundamental metrics and marketing levers that influence activity design and optimization.
3. Client Impact:
   • Understand the direct impacts of your insights and recommendations on the client’s business growth and overall health.
4. Presentation Skills:
   • Commanding presence in delivering presentations to convey complex insights effectively.

Technical Requirements:

• Adobe Analytics: Mastery in utilizing Adobe Analytics for in-depth reporting and analysis.
• Google Analytics: Proficiency in leveraging Google Analytics for comprehensive insights.
• Looker Studio: Experience in utilizing Looker Studio for advanced data visualization.
• SEMrush: Competency in using SEMrush for competitive analysis and digital marketing insights.

This role is not just about data interpretation; it’s about weaving a narrative that transforms data into actionable insights, guiding the client strategically, and being a crucial force in driving business growth. If you are a strategic thinker with analytical prowess and a knack for impactful storytelling, we invite you to take the helm of our Analytics team and shape the success of our client’s business.