Location: Remote
Employment Type: Full-time

About the company:
We are an innovative startup dedicated to offering a wellness platform designed to enhance users’ health and lifestyle through habit change. With operations across multiple countries, we are committed to expanding our reach in Ecuador and boosting user engagement.

Responsibilities:

• Develop and implement creative and innovative marketing strategies to acquire new users and increase app registrations.
• Create, execute, and monitor user acquisition campaigns across digital channels, such as Google Ads, social media, email marketing, and in-app banners.
• Manage the platform’s loyalty program, ensuring users have access to appealing offers and monitoring related campaign performance.
• Analyze the user acquisition and retention funnel, identifying optimization opportunities for growth.
• Develop content for marketing campaigns (emails, social media posts, banners, etc.) and collaborate with the design team to produce promotional materials.
• Coordinate marketing initiatives tailored to the Ecuadorian market, adapting global campaigns to resonate with the local audience.
• Monitor and assess campaign performance, suggesting data-driven improvements and implementing success metrics.
• Oversee the marketing calendar for Ecuador, including promotional events, special dates, and app feature launches.
• Act as a liaison between leadership in Brazil and the local market, ensuring strategies align with global planning.

Requirements:

• Solid experience in digital marketing, particularly in user acquisition and retention strategies.
• Fluency in Spanish (both written and spoken).
• Advanced proficiency in English (both written and spoken).
• Proficiency with digital marketing tools such as Google Analytics, Facebook Ads, email marketing platforms, and marketing automation software.
• Experience with loyalty programs or rewards clubs is a plus.
• Strong content creation and social media management skills.
• Ability to work independently and collaboratively, with excellent organizational skills and attention to deadlines.
• Analytical mindset with a focus on data-driven decision-making.
• Familiarity with the Ecuadorian market is a plus.

Nice-to-haves:

• Proficiency in Photoshop for graphic design and promotional content.
• Experience with CRM tools like Salesforce.
• Skills in editing short videos or creating simple animations for campaigns.

We offer:

• The opportunity to be part of a growing startup that positively impacts people’s well-being.
• A dynamic and collaborative work environment.
• Competitive salary with potential for professional growth.