What You’ll Do
As a PPC Manager, you will lead the planning, execution, and optimization of paid advertising campaigns across multiple platforms, driving high-quality leads and ensuring optimal ROI for roofing clients. Your expertise will be essential in managing large budgets and implementing advanced strategies to maximize performance.
Key Responsibilities:
✅ Strategic PPC Campaign Management
Plan, launch, and manage Google Ads, Bing Ads, Facebook Ads, YouTube Ads, and TikTok Ads campaigns.
Conduct keyword research, audience segmentation, and competitor analysis to optimize campaigns.
Refine bidding strategies and ad creatives to reduce CPL and boost conversion rates.
✅ Lead Generation & Performance Optimization
Generate high-quality roofing leads that convert into sales opportunities.
Produce high-quality agency leads for internal sales teams.
Continuously A/B test ad creatives, landing pages, and targeting methods to drive results.
Scale campaigns while maintaining profitability and cost efficiency.
✅ Advanced Data Analysis & Reporting
Track and analyze KPIs such as CTR, CPC, CPL, conversion rates, and ROAS.
Provide regular performance reports with actionable insights and improvement recommendations.
Use tools like Google Analytics and CRM data to fine-tune targeting and messaging.
✅ Collaboration & Communication
Collaborate with SEO, content, and web development teams to create an integrated marketing strategy.
Maintain direct communication with clients, providing clear updates on campaign performance.
Stay ahead of PPC trends and industry changes to maintain a competitive edge.
What We’re Looking For
🚀 10+ years of experience in PPC advertising (Google Ads, Facebook Ads, YouTube Ads).
🚀 Proven experience in a digital agency managing multiple client accounts.
🚀 Expertise in lead generation, particularly in B2B and home service sectors.
🚀 Proven budget management experience, handling $100,000+ monthly ad spend.
🚀 Data-driven with a strong ability to interpret performance metrics and optimize results.
🚀 Deep understanding of conversion tracking, audience targeting, and retargeting.
🚀 Experience in landing page optimization and A/B testing to enhance conversion rates.
🚀 Excellent communication skills to clearly convey performance insights to clients.
🚀 Google Ads & Meta Blueprint certifications (preferred).
🚀 Experience in roofing, home services, or contractor marketing (a plus).
What We Offer
🔥 Competitive Salary + Performance-Based Bonuses
🔥 Fully Remote – Work from Anywhere!
🔥 Opportunity to work with a leading roofing marketing agency
🔥 Continuous Professional Growth & Training in PPC Trends
🔥 Collaborative, High-Performance Team Culture