Job Description: Local SEO Specialist

Description of Daily Duties:

As a Local SEO Specialist, your role is pivotal in elevating the digital presence of our clients through focused local search engine optimization strategies. Your responsibilities encompass implementing effective local SEO tactics, refining search rankings, and steering organic traffic to our clients’ businesses within their targeted geographic areas.

Responsibilities:

1. Local SEO Strategy Development:

• Collaborate with clients and internal teams to formulate customized local SEO strategies aligned with specific business goals and target audiences.

2. Keyword Research and Analysis:

• Conduct comprehensive keyword research to identify high-value and location-specific keywords that optimize local search rankings.

3. On-Page Optimization:

• Optimize website content, meta tags, headings, URLs, and other on-page elements to enhance organic visibility for local searches.

4. Google My Business (GMB) Optimization:

• Manage and optimize clients’ Google My Business profiles, ensuring accurate and up-to-date information while fostering positive customer reviews.

5. Local Citations and Directory Management:

• Build and manage local citations, business listings, and directories to amplify the business’s local authority and credibility.

6. Local Link Building:

• Develop an effective link-building strategy focused on acquiring high-quality, locally-relevant backlinks to bolster the website’s authority.

7. Website Performance Analysis:

• Regularly analyze website performance using analytics tools to track SEO performance, identify areas for improvement, and report on key metrics.

8. Local SEO Reporting:

• Prepare and present detailed performance reports, highlighting the impact of local SEO efforts on organic rankings, traffic, and conversions.

9. Competitor Analysis:

• Conduct competitive research to comprehend local market trends, identify opportunities, and benchmark clients against their competitors.

10. Mobile Optimization:

• Ensure clients’ websites are optimized for mobile devices, recognizing the significant role of mobile searches in local search rankings.

11. Stay Updated with SEO Trends:

• Stay current with industry trends, search engine algorithm updates, and best practices in local SEO to continually enhance strategies.

If you’re passionate about shaping local online visibility and possess a knack for tailoring strategies to diverse business landscapes, we invite you to join us as a Local SEO Specialist. Be part of our dynamic team dedicated to driving digital success for our clients!