Company:
Located in the vibrant heart of Miami Beach, our digital marketing agency is at the forefront of innovative strategies, serving the dynamic roofing and construction industry. With a strong focus on growth and results, we are committed to delivering exceptional marketing solutions that drive success for our clients. As we continue to expand, we are in search of a seasoned PPC Specialist to lead our Pay-Per-Click (PPC) campaigns and strategies to new heights.
Requirements:
- Proven experience as a PPC Director or similar leadership role within a digital marketing agency.
- Expert knowledge of PPC platforms (Google Ads, Bing Ads) and analytics tools (Google Analytics).
- Strong understanding of the roofing and construction industry market dynamics and digital marketing needs.
- Exceptional analytical and quantitative skills, with a proven ability to translate analysis into actionable insights.
- Outstanding leadership and communication skills, capable of inspiring a team and engaging with clients.
- Bachelor’s degree in Marketing, Business, or a related field. Advanced certifications in PPC or digital marketing are highly desirable.
Responsibilities:
Strategic Leadership: Develop and implement comprehensive PPC strategies that align with our clients’ business goals, focusing on lead generation and customer acquisition.
Campaign Management: Oversee the creation, optimization, and management of PPC campaigns across Google Ads, Bing Ads, and other search platforms.
Data Analysis: Analyze campaign performance data to identify trends, insights, and opportunities for improvement. Utilize this data to make informed decisions that drive campaign success.
Budget Management: Efficiently manage campaign budgets to ensure maximum ROI, adjusting spend based on performance metrics and industry trends.
Team Leadership: Lead, mentor, and develop the PPC team, fostering an environment of continuous learning and improvement.
Client Collaboration: Work closely with clients to understand their business needs and adjust PPC strategies accordingly. Present performance reports and insights in a clear and impactful manner.
Innovation: Stay abreast of the latest PPC trends, tools, and technologies, integrating innovative practices and techniques to maintain a competitive edge.
What We Offer:
- A vibrant work culture in one of Miami Beach’s most dynamic digital marketing agencies.
- The opportunity to lead and shape the future of our PPC department.
- A competitive salary with performance bonuses.
- Comprehensive benefits package including health, dental, and vision insurance.
- Flexible work arrangements with hybrid and remote options.
- Continuous professional development and career growth opportunities.