Job Description: Senior Business Insights Analyst
We are seeking a seasoned professional to join our team as a Senior Business Insights Analyst. In this pivotal role, you will act as the captain of our Adobe Analytics team, leading reporting and analytics efforts while delivering strategic business insights to our clients. If you are passionate about transforming data into actionable recommendations, guiding future testing/personalization initiatives, and impacting the growth and health of businesses, this role is for you.
Key Responsibilities:
- Observation:
- Ensure the accuracy of reporting information and adeptly interpret findings.
- Insight:
- Develop profound insights that contextualize A/B tests or personalizations against key business goals.
- Recommendation:
- Provide future-looking value by guiding future testing/personalization based on prior results and innovative ideas.
- Strategic Guidance:
- Act as a strategic consultant, leveraging your expertise to guide the client’s business through marketing activities.
Requirements:
- Analytical Mastery:
- Demonstrate strong analytical skills in web optimization reporting and analytics.
- Industry Expertise:
- Possess a deep understanding of digital channels, tactics, and fundamental metrics.
- Client Impact:
- Understand the direct impacts of your insights and recommendations on the client’s business growth.
- Presentation Skills:
- Commanding presence in delivering presentations to convey complex insights effectively.
Technical Proficiency:
- Adobe Analytics: Mastery in utilizing Adobe Analytics for in-depth reporting and analysis.
- Google Analytics: Proficiency in leveraging Google Analytics for comprehensive insights.
- Looker Studio: Experience in utilizing Looker Studio for advanced data visualization.
- SEMrush: Competency in using SEMrush for competitive analysis and digital marketing insights.
Why Join Us:
- Opportunity to lead reporting and analytics efforts, shaping the strategic direction of our client’s business.
- Work with cutting-edge technologies, including Adobe AEP, Google Analytics, Looker Studio, and SEMrush.
- Collaborate with cross-functional teams to drive impactful business outcomes.
- Be a key player in delivering presentations that guide future marketing activities and drive business growth.
If you are a strategic thinker with analytical prowess, a passion for impactful storytelling, and a desire to shape the success of businesses through data-driven insights, we invite you to apply for this exciting opportunity. Join us and be a driving force in orchestrating business experiences beyond traditional marketing.