Job Description: Senior Business Insights Consultant
We are in search of a dynamic and experienced individual to fill the role of Senior Business Insights Consultant. As a key player in our team, you will be at the forefront of our Adobe Analytics initiatives, leading reporting, analytics, and providing strategic business insights to our clients. If you are passionate about translating data into actionable recommendations, shaping future testing/personalization strategies, and making a direct impact on business growth, this position offers a compelling opportunity.
Key Responsibilities:
- Observation:
- Ensure the precision of reporting data and skillfully interpret findings.
- Insight:
- Develop meaningful insights that place A/B tests or personalizations within the context of critical business goals.
- Recommendation:
- Provide forward-thinking guidance, steering future testing/personalization based on past results and innovative ideas.
- Strategic Consultation:
- Serve as a strategic consultant, utilizing your expertise to navigate the client’s business through marketing activities.
Requirements:
- Analytical Expertise:
- Demonstrate strong analytical skills in web optimization reporting and analytics.
- Industry Knowledge:
- Possess an in-depth understanding of digital channels, tactics, and fundamental metrics.
- Client Impact:
- Understand how your insights and recommendations directly influence the client’s business growth.
- Presentation Skills:
- Exhibit a commanding presence in delivering presentations to convey nuanced insights effectively.
Technical Proficiency:
- Adobe Analytics: Mastery in utilizing Adobe Analytics for comprehensive reporting and analysis.
- Google Analytics: Proficiency in leveraging Google Analytics for detailed insights.
- Looker Studio: Experience in utilizing Looker Studio for advanced data visualization.
- SEMrush: Competency in using SEMrush for competitive analysis and digital marketing insights.
Why Join Us:
- Lead reporting and analytics initiatives, shaping the strategic trajectory of our client’s business.
- Engage with cutting-edge technologies, including Adobe AEP, Google Analytics, Looker Studio, and SEMrush.
- Collaborate with cross-functional teams to drive impactful business outcomes.
- Play a pivotal role in delivering presentations that guide future marketing activities and drive business growth.
If you are a strategic thinker with analytical prowess, a passion for impactful storytelling, and a desire to shape the success of businesses through data-driven insights, we invite you to apply for this exciting opportunity. Join us and be a driving force in orchestrating business experiences beyond traditional marketing.